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Seeding strategies for viral marketing




seeding strategies for viral marketing

Stay up to date with current events and industry opinion so that you can present your content in the best light and always keep an eye on media events pertinent to your industry.
Plus, blogs are a great landing page for your company and are often the first place a user sees your company.Influencer Search: The target group and the finished content will narrow down the set of possible influencers. .Results confirm THE positive correlation between degree centrality AND THE success OF viral marketing Study 3: Relationship munchery free delivery coupon of conversion rates and degree centralityHinz, Skiera, Barrot Becker Seeding Strategies for Viral Marketing Journal of Marketing, Vol.4:1 A high-degree strategy would outperform a random selection.Credibility: Studies have shown the higher effectiveness of customer-initiated communication (e.g., word-of mouth) compared to advertising Effective customer acquisition: Marketing managers have discovered social interactions between existing and potential customers as new sources for customer acquisition requires new marketing instruments Companies discover innovative new methods.Popular bloggers, smart companies and even media have designs on creating and then seeding viral content. .The studies also revealed the importance of socio-metric measures which seemed to have a greater influence than loyalty or revenue measures.
In many cases, this can be enough to get your viral campaign started as these networks are made up of the connectors of the web.
This means putting your creation into the right mediums so that it gets picked up and distributed around the social web. .
Viral marketing utilizes THE advantages OF personal communications IN social networks Viral marketing Advantages familiar senders have a higher credibility for the recipient familiar senders are not blocked by spam filters (higher reception and open rates) low to very low cost (e.g., for distribution via.
After exposure, if the content resonates, that initial group can unknowingly cause it to be seen by tens of thousands, or even hundreds of thousands of visitors, quite rapidly.
In simple seeding, content is spread on the brands own network, and a few well-known influencers are asked to spread the content along.
Often, content creators target relevant influencers in hopes that those well-connected influencers use their own networks to distribute the content.Maintaining an online network through social media, an offline network through trade shows and conferences is important to retaining relationships with people in your industry.Influencers are highly targeted people, so they need to know exactly what your goal is and why youre contacting them to reach.Social Media Where can I spread my content?Did your content spread beyond your own network and reach people you would never have reached otherwise?Blogs: If you have relationships with a blogger of authority and theyll mention your story, this will give your campaign another chance of success as youre reaching directly into their community.Testing seeding strategies IN realistic experimental setting Study 2: Design Track social Collect data of mutual friendship relations network data from social network platform Information obtained for all 1,380 students with business-related subjects at University 1,380 nodes with 4,052 edges Model social Degree and betweenness.Conclusion Seeding is a very important element in online marketing. .If you have nurtured the right kind of digital community, they can provide a launching point for that sticky idea youve brainstormed. .This is part 2 of our 2 part review of the academic paper Seeding Strategies for Viral Marketing: An Empirical Comparison by Hinz, Skiera, Barrot and Becker.High-degree strategy clearly outperforms random AND LOW-degree strategies Study 3: Relationship of conversion rates and degree centrality Hubs seem to participate, refer and successfully refer more often than average The average degree of the best and worst customer cohort.





Study 2: Realistic setup, in this experiment business students were chosen to participate and intrinsic motivation was factored in to share an interesting video that was relevant to them.
The following is a guest post from Christopher Angus. .

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